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#Us phone os market share upgrade
MacDailyNews Take: The loyalty discrepancy foretells how iOS will pull ahead of Android in coming quarters as more Android settlers awaken and upgrade to iOS versus those who downgrade to iPhone knockoffs. Google had a higher switching rate, with 12% of its customers switching to iOS, and 88% remaining with Android. 93% of Apple customers remained with iOS, while 7% switched to Android (Table 1). In the most recent quarter, Apple’s iOS experienced greater levels of loyalty compared to Google’s Android. Source: Consumer Intelligence Research Partners Mobile Operating System shares (trailing twelve months) In the past couple of years, though, iOS has closed the gap, and now splits the market with Android.ĬIRP estimates for customers that acquired a new phone in the year ending this quarter, Google Android and Apple iOS each had 50% of the new activations. For several years Android smartphones had a significant edge, with over 60% of customers opting for an Android phone in most quarters. Josh Lowitz, CIRP Partner and Co-Founder:Īpple iOS and Google Android are now roughly at parity in terms of share of buyers. Apple iOS gained share relative to earlier quarters, with improved loyalty. mobile operating system market share, loyalty, and switching. In the June 2021 quarter, CIRP analyzed U.S. This analysis features findings about consumer trends in mobile phone activations from April-June 2021 for Apple’s iOS and Alphabet, Inc.’s Android. Consumer Intelligence Research Partners (CIRP) today released analysis of the results from its research on mobile phone operating systems for the calendar quarter that ended June 30, 2021.